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Xerox – documents digitalization solutions

Xerox – documents digitalization solutions
Marketing

Xerox and Documenta hired Qualidz for creating a database of inquired users in documents digitalization, a pretty narrow customer segment that requires extra information and, eventually, contact with a sales representative.
Qualidz created the online pages with contact form where the users were advised about documents digitalization benefits, storage security and areas of applicability and download the whitepapers about digitalization solution. Online users were driven to the page with Google AdWords, display and remarketing campaigns. Xerox and Documenta handover the generated leads and close the sale.

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